Improver

Emily McDonnell

Influencer Marketing Manager at Bumble

London, England

Seth Godin once said, “People do not buy goods and services. They buy relations, stories and magic.” The relations, stories and magic is where my expertise & skills come in.

I am an unconventional, creative Influencer & Brand Marketeer, who focus on industries (fashion, tech & lifestyle) that I am passionate about and this enables me to keep on top of changing trends and make recommendations that will push boundaries and resonate in today’s digital world. I have experience working for large brands and large accounts such as Google, ELLE, Quintessentially, Conde Nast College, BMW and Rolls Royce but also specialise in niche luxury fashion & lifestyle brands Additionally, I hold a MA in Luxury Brand Management.

Before starting my own consultancy company, I worked as an Influencer Marketing Manager at Google UK. I played an instrumental role in the UK influencer marketing campaigns for Google’s first hardware products (Pixel 1&2, Google Home Mini, and Pixelbook). I was responsible for developing and executing the company’s first paid influencer campaign in the UK. The shift in our marketing activations resulted in a 53% increase of social reach when comparing it to Pixel’s first year in 2016.

I was the first person in the UK to lead and develop an influencer marketing programme for Google Digital Garage. I created a talk series called ‘yet stories’ to support the media campaign #MyYet to highlight the launch of Google Digital Garage. I seamlessly executed all projects from beginning to end, acting as a one woman show. The ‘yet stories’ have currently reached over +3M people on social media.


I am passionate about empowering women, and I used to lead HER London which is part of HER Global Network.

IG: @iamemilymcdonnell


Key skills:
• Influencer Marketing
• Luxury Brand consultancy | Luxury Fashion
• Brand and Content strategy
• Personal Branding
• PR & Marketing
• Digital and social media strategy
• Digital brand transformation / Brand partnerships

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Experience:

• Influencer Marketing Manager (Bumble)
• Advisor (Antler)
• Advisor (Ok Mentor)
• Founder & Director | Creative & Influencer Marketing Consultant (BY EMILY Consultancy Ltd )
• Influencer Marketing Manager (Google)

Skills: