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Eric Dodds

Eric Dodds

Demand Generation at RudderStack

Greenville-Spartanburg-Anderson, South Carolina Area

My name is Eric Dodds. I live in South Carolina.

I work in technology and play in the mountains. I’m passionate about strong coffee, following Christ, being a loving husband, and changing people’s lives through the work I do each day. Coffee helps with the last three.

I currently run a company called Yield Group, which is a marketing technology company that helps businesses collect, process, analyze and take action the data they need to grow.

Before my current adventure started, I co-founded and ran marketing at The Iron Yard, which became the largest in-person code school in the world. My broader background is in marketing, where I worked on both the agency and client side for brands like Best Buy, Double Day and Colonial Williamsburg.

When I’m not at work you’re likely to find me playing with my son, reading, in the woods mountain biking, tinkering in my shop, or delivering flowers for my wife’s business.


  • Co-founder and CMO (exited) (The Iron Yard)
  • Managing Partner (Yield Group Growth Advisory)
  • Head of Demand Generation (RudderStack)
  • Business Development/Speaking/Operations (Brains on Fire)
  • Strategist and Account Manager - Liquid Wrench (Brains on Fire)
  • President (OffSite)


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