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Erin Anderson

Erin Anderson

Digital Strategy | Optimisation | UX | Scrum Certified | Agile | Sitecore

Greater Sydney Area

Erin is an experienced digital lead (almost 15 years in digital roles) with a passion for innovation and growth. Leading teams across digital marketing, user experience design and digital delivery (Sitecore), Erin has achieved outstanding results in both commercial and not for profit roles.

Her background in technology, product/brand and consumer behaviour (a psychology graduate) is complemented with skills and experience in: business planning, digital strategy, agile/scrum (Certified Scrum Master candidate), product ownership, content strategy/production, SEO and SEM, CRM (Dynamics 365), social media, media planning (including programmatic), digital analytics, a/b and multi-variant testing, project management.


  • Product Manager - TV & DVD/BD (Samsung Electronics)
  • Assistant Product Manager - Digital SLR (Sony Electronics)
  • National Manager, Digital Marketing (The Smith Family)
  • Assistant Product Manager - Handycam (Sony Electronics)
  • Brand Manager - MAGGI Recipe Solutions & Digital (Nestlé)
  • Digital Marketing Manager (The Smith Family)
  • Brand Manager - MAGGI Asian Solutions & Digital (Nestle, Australia)


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