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Evgenia Terzieva

Evgenia Terzieva

Senior Marketing Manager, Passionate about Innovation, Digital Transformation and creative Content

Mannheim, Baden-Württemberg

Marketing professional with excellent analytical skills and a passion for innovation and intrapreneurship.
I currently develop marketing strategies and engaging user content to facilitate the customer journey of B2B clients in the software industry. Previously, I have worked for a wide range of industries including consumer goods, lifestyle products, services, software, gaming, and pharmaceuticals.
Throughout my career I have worked on both the client and the agency side and as a result I have gathered valuable insights in both domains.
My focus is digital marketing and I specialize on global branding and performance campaigns. I have also conceptualized and optimized many regional campaigns in North America, Southeast Asia, Africa, and Central and Western Europe.
In addition to the creative processes, what I value the most in my work is the opportunity to collaborate in diverse teams, while creating compelling content for a multitude of audiences. There are no two identical approaches to the end-user. To understand the needs of your target audience and more importantly to anticipate these needs is the key to great marketing communication.


  • Key Account Manager - Display Campaigns (Mediacala GmbH)
  • Social Media Marketing Manager (Everjobs - Rocket Internet)
  • Online Marketing Specialist (Freelance)
  • Digital Campaign Manager (Leverate Media GmbH)
  • Senior Marketing Project Manager | Studio SAP | external at SAP (SAP)


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