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Fadime Yildiz-Elvan

Fadime Yildiz-Elvan

Senior Marketing Director Consumer Beauty & Prestige at Coty Benelux

Amsterdam, North Holland

Fadime Yildiz-Elvan
Senior Marketing Director Coty Benelux for Coty Prestige and Consumer Beauty. And above all, proud mother of 2 beautiful children together with her husband.

Fadime has over 14 years of experience in Beauty Marketing. Starting as Junior Brand Manager with Coty after a Marketing Master at the VU, Fadime quickly and dynamically grew her career. After specializing on Make-up she consequently worked on Fragrances and Skin Care categories. Fadime currently leads the Marketing and Trade Marketing function for the Benelux Commercial organization. In this role she leads a multi-disciplinary Marketing team consisting of Brand Management, Influencer Marketing/PR, Training and Education, Advocacy and Merchandising. Fadime is a member of the Coty Benelux Leadership Team where she co-designs the vision and strategy for all the Coty brands in the Benelux region: ensuring its position in the market as beauty powerhouse.

“Coty isn't about living up to a certain beauty ideal” Fadime explains. "It's the other way around. We think it's important that people define individually how they want to look and don't try to prescribe what beauty is." True beauty, according to Fadime, is truly authentic. And that is also where her core driver starts: creating beauty that is approachable for everyone. Her passion and knowledge of beauty enables her to understand how consumers see, think and feel about beauty.


Experience:

  • Senior Marketing Director Consumer Beauty & Prestige (Coty)
  • Marketing Director Benelux Consumer Beauty (Coty)
  • Marketing Manager Color & Care Cosmetics Benelux (Coty)
  • PMI Functional Leader Benelux (Coty)
  • Trade & Marketing Manager Color & Skin Care Benelux (Coty)

Skills:

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