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Felipe Hernandez

Felipe Hernandez

Director, Product Insights at Target

Minneapolis, Minnesota

Leader and researcher with over a decade of experience spanning technology, CPG, apparel, food/beverage, home, and innovation. I have led large internal and external teams through a variety of strategic business challenges ranging from strategy development, new brand development, product development, and building new capabilities as both an individual contributor and leader of people. I leverage storytelling techniques to deliver insights that are digestible, inspirational, and actionable at all levels, inclusive of C-suite leaders, to build confidence and conviction in new possibilities.


  • Senior Qualitative Research Manager (Ipsos in North America)
  • Sr. Product Insights Researcher (Target)
  • Qualitative Research Director (Ipsos in North America)
  • Qualitative Research Consultant/Moderator (Ipsos in North America)
  • CMK Intern (Procter & Gamble)
  • Director, Product Insights (Target)
  • Logistics Account Executive (Total Quality Logistics)


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