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Fiona Allan

Fiona Allan

Online Marketing Strategist offering SEO, Copywriting & lead generation advice for Australian tourism/travel businesses.

Brisbane, Queensland

I’m an ambitious self-starter, with a love of online marketing, website analytics, social media, vocational education/teaching and training, online/tourism research, tour guiding and interpretation.

Having spent 10 years in the tourism/travel industry, in Australia and internationally, this industry is both my passion and my specialisation.

I’m based on Sydney’s Northern Beaches, in NSW.

I’ve worked for many high profile companies, including YHA Australia, Australian Pacific Touring (APT) - in Australia and Alaska, Topdeck Travel - in Europe, Hill and Knowlton International Public Relations and also had a stint with the NSW Government, as a contractor for Destination NSW (then Tourism NSW).

As founder and senior marketing strategist at Purple Patch Marketing, my current service portfolio includes:
• copywriting, online content production, editing and proof-reading,
• website analytics,
• search engine optimisation (SEO), and
• online marketing strategy for small to medium-sized businesses in the tourism/travel industry.

I’ve have a current training and assessment qualification (TAE40110 - Cert IV) and am interested in vocational teaching, workplace training and assessment opportunities.

I’ve led tours in most states/territories, including the Northern Territory (NT), South Australia (SA), Western Australia (WA), Queensland (QLD) and of course, NSW.

I’d love to connect with people in the:
• tourism industry, particularly small businesses and destination marketers, and
• food magazine industry and/or food tourism.

My mission is to help small businesses to get visits to and leads from their online presence.

I can provide a range of innovative solutions to the lead generation problems experienced by so many small businesses.


  • Director and Online Marketing Strategist (Purple Patch Marketing)
  • Online Content Coordinator (YHA Australia)
  • Account Executive (Marketing Results Australia)
  • Part-Time/Casual Tourism and Events Teacher (TAFE, Northern Beaches Campus)
  • Urban Adventures Guide (Intrepid Travel)


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