Improver

Francesca DeMauro-Palminteri

VP of Public Relations

Washington DC-Baltimore Area

Creative and growth-focused strategic communications and marketing professional with nearly 20 years of expertise in CPG and cannabis. Expert in 360 brand campaigns that drive awareness and shareholder value. Highly skilled at analyzing industry data and consumer patterns to increase market share. Exceptional communication, collaboration, and interpersonal skills along with an aptitude for building synergistic relationships. Formally trained graphic designer, keen on art direction and brand asset management. Astute at learning and adopting new skills, techniques, and technologies.

Specialties include: Strategic Communications, Communications Management, Public Relations, Investor Relations, Marketing Strategy, Brand & Identity Development, Influencer Marketing, Digital Marketing, Social Media, Strategic Partnerships, Content Development & Copywriting, Business Development, B2B & B2C Sales, Education & Training, Event Logistics & Management, Graphic Design

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Experience:

• Business Development Manager (Bumble & Bumble, Estee Lauder)
• Group Manager: Food, Wine and Spirits Division: Maker’s Mark, Pisco Portón, Tequila Avión (Evins Communications)
• Senior Account Executive: Lifestyle and Hospitality division (EVINS)
• President (Pure Hana LLC)
• Communications Director (TILT Holdings)
• Vice President of Public Relations (KCSA Strategic Communications)

Skills: