I was featured in the Italian magazine, Capital Magazine, as one of Italy's top 30 in their 30s in Management and included in the 2018top 300s Italians." />
I was featured in the Italian magazine, Capital Magazine, as one of Italy's top 30 in their 30s in Management and included in the 2018top 300s Italians." />

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Francesco Girone

Francesco Girone

Head of Global Communications & PR presso Vestiaire Collective

London, England

High-energy, driven, determined. These are my three most distinctive characteristics and the ones which underpin all my decisions.

My up bringing in the south of Italy, my studies and sport trips abroad have been essential to me to being interested in different multicultural environments. For this reason, I moved to Milan to get my bachelor degree in Communication & Media at Università Cattolica del Sacro Cuore (mark 108/110).

During my studies, I had been working for MSGM as a PA to the CEO, Massimo Giorgetti. After my graduation, I received a professional proposal from one of the most important fashion consultancy agency in Milan, Beside Communications. During this experience, I had the chance to develop a Swap Program with our US partner agency, Black Frame. During these months, I managed several projects for Nike and Kenzo.

In 2010, I set up an online editorial platform. After two years, I was invited to transfer my blog to Huffington Post Italy, due to its quality SEO content, high volume of traffic, and ability to engage a wide audience of readers. Today, I'm still a fashion & art contributor for Huffington Post Italy.

At Treatwell, I was a founder member of the business in Italy to develop an innovative way to book beauty treatments online, which has seen much business growth. As a Marketing Manager, I have managed online and offline projects to achieve the ambitious marketing key performance indicators.

Since October 2018, I've been working in London at Lyst. First, I was Marketing and Communication Lead for the Italian market then I have been promoted as International Marketing and Communication manager. Lyst is the leading online search engine in the fashion world used by 70 million shoppers every year. One of the main investors is the french luxury group, LVMH. I have received a company recognition as "Humble and Trusted Owner".

I was featured in the Italian magazine, Capital Magazine, as one of Italy's top 30 in their 30s in Management and included in the 2018top 300s Italians.


Experience:

  • Marketing & Communication Manager - Italy (Treatwell)
  • PR & Communication Specialist (Beside Communications)
  • International Marketing & Communication Manager (Lyst)
  • Head of Global Communications & PR (Vestiaire Collective)
  • Fashion & Art Contributor (The Huffington Post)
  • Marketing & Communication Lead - Italy (Lyst)

Skills:

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