Improver

Franny Rittenberg

Director, Content Growth & Development at SiriusXM | The Drum's Future 50 Marketers 2020

New York, New York

Since 2016 I've been at audio entertainment company SiriusXM, and since the start of 2020 have worked as the Associate Director, Content Growth Strategy & Analytics with the responsibility for marketing the platform’s channels, content, hosts and overarching brand. Beginning my career at SiriusXM in a lead analytics role on the social media team, I now work to identify new areas for content promotion, define target audiences and platforms and lead SiriusXM’s content marketing campaigns. In my role I've been pivotal in SiriusXM’s efforts to move beyond in-car broadcasting, driving app adaptation and retentive usage by introducing influencer marketing to multiple business units. My strategy harnessed the reach of 100+ influencers across 10 distinct campaigns, generating 60m impressions and 2m consumer engagements, reaching and converting the highest 18- to 34-year-old share of audience for SiriusXM to date. Some of the executions I've planned for influencer campaigns included live performances by John Legend and Charlie Puth, as well as activations at festivals such as Austin City Limits and Stagecoach.

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Experience:

• Marketing Assistant (Artistic Tile)
• Public Relations Intern (Tractenberg & Co.)
• Associate Director, Content Growth Strategy & Analytics (SiriusXM)
• Online Marketing Associate (Mediabistro)
• Director, Content Growth and Development (SiriusXM)
• Manager, Social Media Analytics and Strategy (Sirius XM Radio Inc.)
• Senior Manager, Social Media Analytics and Strategy (Sirius XM Radio Inc.)
• Associate Marketing Manager (Mediabistro)
• Associate Marketing Manager (blucarat)

Skills: