Customer Improvement Leader at GE @ Atlanta, Georgia
Vice President, Brand Building | Digital Transformation, Data, e-commerce Champion, B2C B2B
Le Grand-Saconnex, Geneva
In my vision, "Marketing Intelligence” is the future of commerce, in which marketing, AI and tech will seamlessly deliver a smooth customer experience, anticipating on the customers' needs and desires. I focus on reaching and understanding people at the interplay of technology, marketing and commerce. I believe we can make the world a better place by creating experiences that improve our lives both individually and collectively.
This instinct for the consumer experience grew out of a relentless interest in discovering new things, allied to an entrepreneurial career. I have enjoyed a fascinating career with Best Foods, L’Oréal and Heineken, where I spent 10 years and experienced a wide range of mature and emerging markets, with responsibilities for global and local brands, marketing and e-commerce.
Whatever I do, I believe trust and giving back to people is fundamental. There's no greater pleasure than trusting someone and then seeing that person really go beyond and do more than you ever expected. You are repaid one hundred times!
When I’m not interacting with consumers I make time to interact with my family. Even so, I’m a techie at heart and I spend a lot of time interacting with AI leaders, UX and design thinking specialists and gamers on my Playstation. Of course Alexa, Google Home and other devices are part of my life, as well as investigating new gadgets and watching sci-fi movies. I also like to read philosophy and books about quantum physics. I like Art & Design, and am a painter and a writer myself.
My objective for the future is to discover how to use AI and UX to create “Marketing Intelligence” and grow Businesses. I have faith in Design Thinking shaping interactions between people and machines, today’s jobs and future skills and their power to make the world a better place. To that end I’m keen to connect to companies and individuals who can help me to develop the future of AI marketing and omnichannel commerce.