Improver

George Israel

Creative Director at Epsilon I Publicis

Atlanta, Georgia

As an award winning creative director, my role is to understand the clients needs, find the best solutions using new technologies, create compelling concepts and motivate others to bring the best of the team's talents to each project.

With over 20 years of professional experience in Marketing & Design my background as a Creative Director includes directing complete project life cycles; from initial conceptualization (big idea/blue sky) through UX/UI, prototyping, user testing, implementation and multi channel integrated marketing. Recently, I was part of the engagement team on-site with Signet Jewelers. I managed the client-side creative team and led the digital creative strategy/execution for the Kay Brand during Q4 2018.

Currently, I've been working with our technology team on content factory, personalization journey mapping, content to scale and leveraging AEM for our clients. I have experience managing teams on-shore and off-shore and find myself requested for client pitches, on-site contracts, whiteboard sessions and workshops.

Personally, I enjoy being creative in-and-out of work and as much as possible. I currently have a passion for new technology trends like AI, VR, AR, Voice Recognition, Automation and how they create design inspiration.

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Experience:

• Sr. Art Director (RR Donnelley)
• Studio Director (BBDO Atlanta)
• Creative Director (Publicis Groupe)
• Sr. Graphic Designer (Headhunter.net)
• Art Director (IMG Associates, LLC)

Skills: