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Ginger Lin

Ginger Lin

Senior Marketing Communications Consultant at ezGlobal Network Service

Torrance, California

As an up-to-date marketing-savvy marketer in the tech/software industry, I plan branding/digital/integrated/content marketing strategies and campaigns for the company's best interest in order to drive sales, reach the marketing goal, and generate leads/conversions by optimizing the marketing performance metrics. I utilize content marketing matrix, marketing automation, customer engagement cycle, buyer's journey, demand/lead generation, and outbound/inbound marketing funnels to manage marketing strategies/campaigns and pipeline potential sales opportunities.

From the experiences of managing marketing projects in tech/software companies and startups, I specialize in digital/content/global marketing campaigns by integrating up-to-date media tools/platforms and optimizing campaigns based on the data driven metrics to meet customer's key demands and implement measurable marketing plans. As an experienced Content Marketer, I also have the latest skills of HTML5, JavaScripts, and the most popular Adobe design & video editing softwares, which means I can totally work alone as a project manager to complete a digital marketing campaign with the minimum resources. My ultimate career goal is to be an integrated marketing savvy in the SaaS/Tech industry by promoting IT solutions to solve users problems.

I have multitasking skills, but I am also a good team player. I embrace new, interesting, and fun things based on my experiences in the News/Media industry, which made me a quick learner and outstanding storyteller. I have strong experiences in collaborating with cross-functional teams and working in a fast-paced environment. From the career knowledge I have, the most important quote in the workplace for me is: Always communicate and interact with people/customers in different ways to make well-planned projects happen and target the right audience.


Experience:

  • Senior Marketing Communications Consultant (ezGlobal Network Service)
  • Marketing Communications Manager (smanos)
  • Senior Marketing Specialist (Digiwin Software Co., Ltd.)
  • TV News Reporter/Editor (Eastern Television (ETTV) AMERICA 東森美洲電視)

Skills:

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