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Guillermo Hermosillo Cue

Guillermo Hermosillo Cue

Director, Global Innovation & Portfolio (Popeyes International Expansion)

Miami, Florida

Experienced business executive, digital marketeer and passionate brand builder with 15+ years of global, regional and local brand/business management roles in Top Tier consumer goods (P&G / Mars) and QSR (Burger King & Popeyes) companies. Solid track record for managing complex businesses, building iconic brands and leading digital transformation.

Recognized for decisive leadership, talent development, analytical skills and proven ability to lead successful innovation projects & brand launches across geographies.

Currently working for Restaurant Brands International, leading Innovation & Portfolio Stratregy for Popeyes Louisiana Kitchen, as part of the brand''s global expansion project.


  • Marketing & Sales Trainee (Red Bull)
  • Director, Global Innovation & Portfolio - Burger King (Restaurant Brands International)
  • Regional Marketing & Innovation Group Manager - Pedigree Brand LATAM (Mars)
  • Director, Global Innovation & Portfolio - Popeyes International Expansion (Restaurant Brands International)
  • Director, Marketing & Digital Transformation - Burger King Mexico (Restaurant Brands International)
  • Regional Marketing Group Manager - Health Care - LatAm Digestive Wellness, Vitamins & Skin Care (Procter & Gamble)
  • Global Marketing Manager - Pedigree Brand (Mars)
  • University Professor (Universidad Anáhuac)
  • Senior Regional Marketing Manager - Baby Care Latin America (Procter & Gamble)


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