Improver

Harneet Singh

CEO at Domino’s Pizza

Indonesia

Passionate & accomplished CEO, turned around the struggling Domino's Pizza business in Indonesia, from one of the worst performing markets for Domino's globally to one of the top performing market and a profitable business. Won Gold Franny awards for year 2020 and for 2021, given by Domino's Pizza International to the best performing markets across the 90+ countries that it operates in.

In-depth Consumer Marketing & Business building experience across Food Services, E-commerce, Automobiles, Durables. P&L responsibility for fast paced profitable growth. Distinguished achievements in Scaling up Business, Operations, Digital, Data Analytics. Led Strategic projects with top consultants like BCG. Handled & built brands/businesses at different life stages in past roles.

Built India's first Hyper local on-demand Food delivery e-Commerce Platform, starting 2009/10 from scratch and made it into biggest Food Tech platform- Domino's Online Ordering.

Recognised as Marketer of the Year 2015, part of select CXO group invited to meet Sheryl Sandberg (Global COO Facebook) and Dick Costolo (ex Global CEO Twitter) on their maiden India visits. Part of Google Academy at INSEAD Singapore on Google's invitation. Won numerous other Awards for accomplishment over the years.

Key Strengths

Business Turnaround : Turned around the Domino's Indonesia Business into a profitable and high growth business.

P&L Management: Deep business understanding for delivering healthy P&L.

E-Commerce: Domino's Online Ordering is India's largest Online Food Delivery/Tech platform

Digital Marketing: first to use cutting edge Digital Marketing thinking - Programmatic, Lookalike, DSP, Mobile Marketing, Affiliates, DMP, Social Signals amplified Hyper Local search

Data Analytics: Big Data Analytics for Consumer Marketing and Business decisions - created one of the India's largest CLM (Customer Lifecycle Management) program with 20 Mn customers.

Innovation: Fostering Innovative thinking & culture of out-of-box approach

Brand Building: Bringing Domino's to Leadership position both in Market share and Consumer connect

Team Building: Putting together a high caliber team, nurturing non-hierarchical open culture & mentoring to deliver

Strategic Leadership: Thought leadership in building Business, Brand, Culture & hands-on approach in execution

Hyper Growth and Business Scale up: Domino's India business grew 10 times in 9 years tenure

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Experience:

• General Manager- Marketing (Domino's Pizza India)
• Senior Vice President & CMO- Leading Marketing, E-Commerce, New Product Development, PR, Digital (Domino's Pizza India)
• CMO/Head - Marketing, Customer Acquisition, Category Growth, Site Merchandising & Analytics (ShopClues)
• Strategic Advisor (Startup in F&B space / PE fund )
• Chief Business Officer (Zopper.com)
• CEO (Domino's Pizza Indonesia)

Skills: