Improver

Haydn Parks

Digital Consultant

London, England

I’m a digital expert that specialises in delivering step-change for brands looking to take their digital offering to the next level. My passion is planning how best to effectively expand a brands digital footprint through unification of all marketing channels, brand content and technical functionality.

From growth marketing to platform development, I have extensive experience in manipulating the full digital ecosystem to drive commercial success for businesses of all sizes and across verticals.

I help senior leaders realise growth opportunity through digital activity and identify the actions needed to exploit it.

I’m proficient at building bespoke and fit-for-purpose ecommerce strategies that align with unique needs and specific goals of business across different life stages. Leveraging platform functionality and brand content to power acquisition and retention activity - always with a keen eye on margin and profit.

Skills: Digital strategy, Performance marketing, CRM, UX (User experience), Website design, Platform development and migration, Trading and merchandising, Customer and trade analysis and reporting, channel optimisation.

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Experience:

• Director (Digital Fit Ltd)
• Head Of Digital (Agent Provocateur)
• Head of Performance (LoveCrafts)
• CRM Manager (Octopus.com)
• Global Head of CRM (Moët Hennessy)

Skills: