Deandra Ross, PHR, SHRM-CP
Servant Leader @ Austin, Texas
Senior Producer (XR)
For over 14 years, I have been creating and producing content and promotional material associated with some of the best Content Production houses and Broadcasters of the Television and Digital Industry in India. I pride myself on taking up new challenges which involve learning, unlearning and re learning, the constant self-upgrade helps me apply my experience and skills to new emerging trends in content and technology. I successfully pushed my learning curve during the pandemic by pursuing a Master in Virtual and Augmented Reality at Goldsmiths university in London to gain proficiency in this new world of Immersive Technology. My core philosophy is that a story or message is not bound by duration. It just needs to be told well to achieve its true purpose and should completely harness the power of the interface that it is using to get to the audience.
My work so far has helped me explore markets in Asia, Africa, Egypt and U.S. among several other regions.
My key competencies are
∙ Conceptualising & Directing non-fiction multi camera projects
∙ Branding and Communications
∙ Research and Audience Insights
∙ Setting up Creative and Technical processes, pipelines and teams for large scale executions
∙ Managing large operative teams with high paced delivery timelines
My extended skills include Technical proficiency, Content Strategy, Brand management and Consumer behaviour that allows for great storytelling and intrigue building particularly in the digital markets where consumer engagement is the gateway to Brand awareness. I hope to tie in this experience with new Creative Technologies.