Improver

Holly Patterson

eCommerce Leader | Digital Marketing Veteran | Driving Results Through Data & Analytics

Acworth, Georgia

Inquisitive, customer-centric eCommerce and digital marketing leader with a M.B.A. and twenty years of experience developing and executing sales strategies for B2B and B2C companies. Utilizes data and analytics to enhance the customer experience, increasing revenue and generating incremental margin. Collaborates with other functional leaders, including merchandising, purchasing, web development, and IT, to solve business challenges and provide a seamless omni-channel journey for customers.

Specialties: email marketing, search engine marketing, SEO, online marketplaces (Amazon, eBay, Walmart), affiliate marketing, catalog development, direct mail, social media marketing, product development, marketing communications, copywriting, negotiation and decision making, strategic management, vendor management, product cost/pricing, promotions.

Software & Technical Competencies: Salesforce Marketing Cloud, Channel Advisor, HotJar, Microsoft Office Suite, Infor Distribution SX.e, HCL Commerce, Google Ads, Google Analytics, Hawksearch, Teamwork, Podio, Price Manager, TrustPilot, Bazaarvoice

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Experience:

• Director of Marketing, Suppliesonthefly.com (Sysco)
• Marketing & Distribution Coordinator (Jupitermedia)
• Interactive Marketing Manager (Force Marketing)
• Marketing Manager, Instawares.com & Suppliesonthefly.com (Sysco)
• Search Engine Marketing Analyst, AT&T (Technisource)
• Director of eCommerce (TundraFMP)

Skills: