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Hrachuhi Mirzoyan

Hrachuhi Mirzoyan

Founder and CEO at ArPR Holding


Hrachuhi Mirzoyan, MA, MBA is a highly-qualified professional of Public Relations, marketing, management consulting, Organizational Development, and personal branding and development with over 20 years of experience in various positions and projects across diverse industries.
As a trainer and associate professor, Hrachuhi has developed and conducted numerous trainings and academic courses which presented deep knowledge and her expertise in Public Relations, Marketing, public speaking, motivation, Social Entrepreneurship etc.
During the past 4 year Hrachuhi was mainly engaged in personal brand development projects with numerous clients (companies and individuals), which included all the aspects of Marketing and PR she was practicing throughout her career.
Currently, as the addition to personal development and branding practices, she is in a process of obtaining International Coaching Federations highly respected certification as an Associate Certified Coach, followed by an intense training held by Erickson International (The Art & Science of Coaching, Modules I, II, III).


  • Managing Partner (ArPR HOLDING LLC)
  • Board Member (Institute of Management Consulting (IMC))
  • Adjunct Faculty (American University of Armenia)
  • Adjunct Professor (Russian-Armenian (Slavonic) University)
  • Head of Strategic Development Department ("RRR" Mineral Water Plant CJSC)


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