Contact Details

E-mails & Phone

Ilya Maryasov

Ilya Maryasov

Monetization Director at UBISOFT IVORY TOWER

In Game industry since 2005 (MMOs, Mobile apps, Social games). Experienced at virtual goods sales, in-game sales and marketing, data mining and analysis. Design and implementation of promotional events, marketing activities, retention activities, loyalty programs

Design of monetization systems and policies, economic in-game balance, conversion events.

Specialties: Game Design, Marketing, Business Models, Internet, Wireless, MMOs, Game Analytics, Virtual Economies

Markets: Russia, US, Western Europe, China, Korea.

Languages: Russian, Fluent in English.


  • Global Analytics Expert (
  • Monetization Director (Ubis)
  • Head of Analytics and Monetization at Games Operating Department (Mail.Ru Group)
  • Head of Global Monetization Expertise Team (Wargaming)
  • Games Division Business Analyst (Mail.Ru Group)
  • Monetisation Director (CCP)


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