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Isaac O.

Isaac O.

Media Strategy Manager at Hasbro, UK & Ireland

United Kingdom

I am the Media Strategy Manager at Hasbro and look after some great brands including Nerf, Transformers, Monopoly, Play-Doh, My Little Pony, and loads more!

I am experienced in managing teams and leading projects that have had a real business impact. I am experienced in managing large, multi-million dollar campaigns that span across brands and segments. In my past roles, I have managed digital campaigns, developed websites, run social media programs and executed large CRM projects.

My key interests include technology, video, content and emerging media. My key strength is my commitment to learning new things and adapting to new tech and trends.

I am experienced in:
Digital Strategy (Australia, NZ & Asia)
CRM - Salesforce Marketing Cloud (Exact Target)
Ecommerce
Campaign management and Analysis
Google Adwords: I am Google Certified.
Facebook Advertising
Community Management - Radian 6
Digital Campaign Trafficking (Symphony, DFA/DCM, MediaMind)
Graphic Design (Photoshop Suite)
Video Production (Final Cut Studio)
CMS - Episerver, Wordpress, Bigcommerce, Shopify, Squarespace, Magento, Demandware


Experience:

  • Integrated Media Manager, AUNZ (Hasbro)
  • Digital Marketing Manager (Sunbeam Australia)
  • Ecommerce Marketing Manager, Australia (Newell Brands)
  • Digital Account Manager (PHD)
  • Media Strategy Manager (Hasbro)
  • Digital Analyst (MEC Interaction)

Skills:

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