I am a believer in storytelling, I believe in its power that can trigger, enable, and drive behaviors in a remarkable and fascinating way. I found my passion in marketing, a field that made me realize my potential in both telling stories and more importantly how it can build Loved Brands that impact people's lives in a meaningful way.

I become my best self when challenged, empowered, and trusted to express myself creatively. I look forward to driving marketing strategies in the most authentic and impactful way.

Brands are like Humans, they have the power to change lives for the better via meaningful and purposeful offerings that connect with consumers in an engaging, relevant, and emotional way while delivering superior experiences.

I am driven by ideas that achieve results, an approach that has seen my work awarded both creatively and strategically, in the region and across the world." />
I am a believer in storytelling, I believe in its power that can trigger, enable, and drive behaviors in a remarkable and fascinating way. I found my passion in marketing, a field that made me realize my potential in both telling stories and more importantly how it can build Loved Brands that impact people's lives in a meaningful way.

I become my best self when challenged, empowered, and trusted to express myself creatively. I look forward to driving marketing strategies in the most authentic and impactful way.

Brands are like Humans, they have the power to change lives for the better via meaningful and purposeful offerings that connect with consumers in an engaging, relevant, and emotional way while delivering superior experiences.

I am driven by ideas that achieve results, an approach that has seen my work awarded both creatively and strategically, in the region and across the world." />

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Islam ElDessouky

Islam ElDessouky

Global Creative Strategy Director Hydration, Sports, Tea, & Coffee at The Coca-Cola Company

United Arab Emirates

"I am a boy striving hard to make his momma proud" I live to fulfill this promise to my mother, bless her soul.

I am a believer in storytelling, I believe in its power that can trigger, enable, and drive behaviors in a remarkable and fascinating way. I found my passion in marketing, a field that made me realize my potential in both telling stories and more importantly how it can build Loved Brands that impact people's lives in a meaningful way.

I become my best self when challenged, empowered, and trusted to express myself creatively. I look forward to driving marketing strategies in the most authentic and impactful way.

Brands are like Humans, they have the power to change lives for the better via meaningful and purposeful offerings that connect with consumers in an engaging, relevant, and emotional way while delivering superior experiences.

I am driven by ideas that achieve results, an approach that has seen my work awarded both creatively and strategically, in the region and across the world.


Experience:

  • Flavors Jr Associate Brand Manager (PepsiCo)
  • Assistant Brand Manager Marketing (Henkel)
  • Group Brand Manager Flavors for Middle East Region (The Coca-Cola Company)
  • Member (The Marketing Society)
  • Group Brand Manager Coca-Cola for Middle East (The Coca-Cola Company)
  • Sparkling Brand Manager for Central Asia & Caucasus (The Coca-Cola Company)
  • Junior Brand Manager (Henkel)
  • Brand Manager (PepsiCo)
  • Middle East and North Africa Chairman (WFA)
  • Head of Integrated Marketing Communications (The Coca-Cola Company)
  • Global Creative Strategy Director Hydration, Sports, Tea, and Coffee (The Coca-Cola Company)

Skills:

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