Improver

Jackie Kates

Head of Marketing, North America

Miami, Florida

Senior marketing communications executive with over 18 years’ experience in managing global brands, including Nokia, Microsoft, and DHL, among others. Proven ability to integrate and lead cross-functional teams in the successful execution of domestic and international marketing and communications programs targeting business and consumer audiences; managing multi-million dollar budgets and extended teams of direct reports and external vendor networks; resulting in strong sales and improved brand positioning. Bicultural, native English and Spanish speaker, with thorough understanding of U.S. and Latin America market dynamics.

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Experience:

• Marketing Activation Manager, Latin America (Nokia)
• Director, Integrated Segment Marketing (Ryder System, Inc.)
• Head of Marketing, North America, HMD America Inc. (HMD Global)
• Brand Experience Manager, Latin America (Nokia)
• Director, Brand PR and Program Publicity (HBO Latin America)
• Senior Manager, Consumer Public Relations Lead, Latin America (Microsoft Corporation)
• Head of Marketing, Americas (HMD Global)
• Senior Manager, Integrated Segment Marketing (Ryder System, Inc.)

Skills:

• Brand Management
• Social Media
• Media Skills Training
• Digital Media
• Internal Communications
• Influencer Marketing
• Media Planning
• Digital Marketing
• Strategy
• Strategic Partnerships
• Marketing
• Online Advertising
• Management
• Marketing Communications
• Marketing Management
• Business Strategy
• Sponsorship Programs
• Crisis Communications
• Customer Insight
• Sponsorship Activation
• Marketing Strategy
• Digital Direct Marketing
• Social Media Marketing
• Teamwork
• Digital Strategy
• Go-to-market Strategy
• Trade Marketing
• Consumer Marketing
• Media Relations
• Program Management
• Advertising
• Strategic Communications
• Sponsorship
• Reputation Management
• Product Launch
• Integrated Marketing
• Online Marketing
• Corporate Communications
• International Marketing
• Latin America
• Analytics
• Sports Marketing
• Segmentation
• Relationship Marketing
• Cross-functional Team Leadership
• Public Relations
• Product Marketing
• Brand Awareness
• Strategic Planning
• Product Management