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James Gilkes

James Gilkes

Inventory, Revenue and Yield Leader at Channel 4

London, England

Experienced global leader with nearly 20 years of inventory, pricing, financial, leadership and strategy experience in digital ( &, linear advertising (Channel 4 & IDS) and then back again at C4 to do both.

Consistent ability to provide meaningful analysis, insight and recommendations at Board level in order to inform future business plans, with regular feedback from all levels about my ability to make the complicated simple.

A confident, fun and pro-active leader, with high integrity and a passion for his work and the advertising industry.

Specialties: Sales Management, Line Management, Revenue Recognition, Business Modelling, Budget Planning, TV & Online Advertising, Pricing and Revenue Management, Planning and Strategy, Training, Project Management, Web Analytics and Inventory Management.


  • Inventory Manager (dunnhumby)
  • Revenue Manager (Fox Interactive Media (
  • Global Pricing and Inventory Manager (BBC Worldwide)
  • Inventory, Revenue and Yield Leader (4 Sales)
  • Global Pricing and Inventory Director (BBC Global News Limited)


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