Improver

Jason Winston

Sr. Director - B2B Marketing and Revenue Generation

Denver Metropolitan Area

I specialize in revenue generation, partnering with Sales, and creating change-management to move the business forward for sales-driven companies. As the leader for all commercial marketing activities for WOW! Business, I am responsible for both acquisition and customer retention strategies to drive sales and revenue.

My strengths include utilizing data to understand how to drive marketing and sales efficiencies, creating demand for a product or service, and developing go-to-market and messaging strategies for products and services.

I have achieved 144% lead growth to drive $1MM of additional revenue, improved cost-per-lead by 59%, and seamlessly completed a brand transition with new logo, messaging, and value proposition to better position the company against competitors.

Expertise includes: Marketing Automation, integrated demand generation strategies, customer retention, strategic marketing development, B2B direct marketing, lead nurturing and lead life cycle management, strong analytical skills, P&L management, process improvement, digital media, search and display, content marketing, media mix modeling, customer relationship management (CRM), Salesforce.

---

Experience:

• Sr. Director of Marketing, Business Services (WOW! Business)
• Account Director (hawkeye)
• Account Director (Leopard)
• Director, Enterprise Marketing (Comcast Businesss)
• Sr Manager, Demand Generation (Comcast Business)

Skills: