Improver

Jerome Skeene

Marketing Professional

Greater Toronto Area Metropolitan Area

A passionate and award-winning marketing professional with excellent business acumen. 9 years of experience, having transitioned from agency to client-side in 2018. US and Canadian blue-chip Fortune 500 clients including The Home Depot, Procter & Gamble, Electrolux/Frigidaire, Scotiabank, McDonald's, Kia, Little Caesars and Nissan. Varied industries including consumer goods, retail, QSR, financial and automotive. Fully integrated through-the-line (ATL & BTL) experience.

Bronze winner in the Media category at the 2015 National Advertising Challenge
https://nationaladvertisingchallenge.com/winners2015

Top 5 short list finalist in the Media category amongst 268 entries in the 2014 Globe and Mail Cannes Young Lions Competition
http://globelink.ca/cannes/younglions/

Experience in working across multiple verticals and industries:
+ Automotive: Kia, Nissan
+ Beverages: Corby Distilleries / Pernod Ricard
+ CPG / FMCG: Kraft (USA), Procter & Gamble (Beauty Scale – Clairol, CoverGirl, Crest, Olay)
+ Financial: Scotiabank
+ QSR: Little Caesars, McDonald's
+ Retail: Canadian Tire, The Home Depot (USA), Rexall/Katz Group, Sobeys
+ Tourism: Destination Ontario (Ontario Tourism)

Specialties:
• brand strategy, business analysis, forecasting, project management, market research, media planning, creative development, client service

Mediums:
• Broadcast (TV, Radio), Video, Out-of-Home, Print (Newspaper, Magazine), POS/In-Store, Cinema, Digital (OLA, OLV, Programmatic, Display, Preroll, Rich Media, Native, SEM, Affiliate), Mobile, Social (YouTube, Facebook, Twitter, Instagram, Pinterest), CRM/eCRM (Direct Mail, Email)

---

Experience:

• Account Coordinator - Home Depot (USA), Procter & Gamble, Canadian Tire, Sobeys, Corby (Totem Brand Stories (formerly Redwood Custom Communications))
• Senior Account Executive - Kia & Little Caesars (INNOCEAN Worldwide Canada)
• Account Executive - Electrolux/Frigidaire (USA) & Scotiabank (Track DDB)
• Manager, Mass & Digital Acquisition (Scotiabank)
• Senior Account Executive - McDonald's & Scotiabank (DDB Canada (TrackDDB))
• Account Executive - Eaton (USA), Ontario Tourism & Purolator (FCB Canada (FCB/SIX))

Skills:

• Integrated Marketing
• Marketing
• Budgeting
• Online Advertising
• Advertising
• Market Research
• Digital Strategy
• Broadcast Production
• Digital Media
• Online Marketing
• Fast-Moving Consumer Goods (FMCG)
• Social Media Marketing
• Adobe Creative Suite
• Business Development
• Business Analysis
• Brand Management
• Business Planning
• Email Marketing
• Strategic Thinking
• Microsoft Excel
• Customer Insight
• Microsoft PowerPoint
• Merchandising
• Leadership
• IBM Mainframe
• Photoshop
• Time Management
• Strategic Planning
• Customer Service
• Marketing Strategy
• Management
• Television
• Sales
• CRM
• Strategy
• Teamwork
• IBM Content Manager
• Creative Direction
• Project Management
• Forecasting
• Team Leadership
• Google Analytics
• Inventory Management
• Social Media
• Digital Marketing
• Microsoft Office
• Account Management
• Retail
• SEO
• Client Service