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Jesús Sotoca

Jesús Sotoca

Strategic Design Director at Designit Madrid

Madrid, Community of Madrid

In 2003 I started working in Designit. During the last seventeen years, I have had the chance to help companies to identify opportunities and turn them into new products, services and experiences.

I have performed tasks, coordinated teams and managed projects in different fields:
• Research and analysis.
• Interaction and digital design.
• User experience.
• Service design.
• Retail.
• Co-creation.
• Innovation.
• Formation.
• International projects coordination.

For companies like Vodafone, Telefonica, BBVA, Bankinter, Santander, Verti, Sage, Nokia, Sony, Nintendo, L'Oréal, Fundación Once, Coca-Cola, Endesa, El Pais, Unidad Editorial... and many more.

Before that, and during this time, I have also done many other interesting things:
• Worked on Ketchum SEIS running Communication and Public Relations tasks.
• I opened with some good friends a school newspaper and a local radio magazine.
• I have done logos, posters, designs and bad drawings.

And in this journey I have written some, talked a lot and photographed everything; -P


  • Profesor de Design Research y Tutor de equipos de trabajo (h2i institute)
  • Profesor de Innovación para Empresas (EOI)
  • Strategic Design Director (Designit)
  • Managing Partner (Designit)
  • Design Research Consultant and Project Manager (Designit)
  • Profesor de Experiencia de Usuario y Diseño de Interacción (IED | Istituto Europeo di Design)
  • Consultor (dnx)


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