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Jose Calderoni

Jose Calderoni

SVP Marketing @ HBO Max

Miami, Florida

International marketing executive with a strong record of building brands and disrupting industries: as a founding member created the brand and developed award-winning campaigns that transformed a start-up low-cost airline in Mexico into the second-largest airline in the country. Joined Netflix in Los Angeles with the mission to position the first streaming service in Latin America, now Netflix is one of the most beloved and respected brands in the region and a reference for the industry. Grew Starzplay's presence in Europe and Latin America and recently built a team in 5 countries to launch HBO Max in Latin America.

International marketing | Brand builder | Direct To Consumer DTC | Content creative | Growth and retention marketing | Paid, earned and owned media strategy | Partner Marketing | Customer service | Collaborative leader | Team builder


  • Member of the Television Executives Peer Group (Academy of Television Arts & Sciences)
  • Senior Vice President / Head of Growth Marketing at HBO Max Latin America (Warner Bros. Discovery)
  • Marketing & Social Director North Latin America (Netflix)
  • Marketing Director (Netflix)
  • Member of the Board of Advisors (IAB)
  • Senior Vice President, International Marketing (Starz)


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