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Joshua Somer

Joshua Somer

Senior Strategist at McCann Health

Toronto, Ontario

Joshua Somer is an expert on public opinion and consumer behaviour who excels at leveraging strategic insights to build campaigns that connect brands with consumers.

Joshua began his career in market research and has moderated more than 500 focus groups and in-depth interviews and overseen numerous complex quantitative studies.

Transitioning to the world of advertising, he has worked as a strategic planner at both large global agencies and independent creative boutiques.

Categories of expertise include: financial services, automotive, alcoholic beverages, CPG, healthcare, technology and non-profit.

Specialties: Qualitative and quantiative research, strategic planning, digital strategies


  • Planning Director (Grey Group)
  • Senior Strategic Planner (DentsuBos)
  • Director, Brand Strategy (Klick)
  • Senior Strategist (McCann Health)
  • Director, Strategy (Insync)


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