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Juan Carlos de Urzaiz

Juan Carlos de Urzaiz

CEO & Co-founder en Vetta | Corporate Startup Generator LATAM

Mexico City

More than 12 years of experience in digital business development.

Since 2017 as CEO & Co-founder of Vetta, our Startup Generator based in Mexico City. We create valuable startups with large companies. We try to impact 100 million lives creating the businesses of the future that allow people to do 10x more, with less.

Born in Madrid. In 2015 I arrived in Mexico to open Genetsis Digital, then I helped land Propelland, a strategic design studio based in San Francisco.

Years before I worked in Europe for brands such as Coca-Cola, Kinder, Iberdrola, LG, Mahou, Ford, Bimbo, or Danone.

I like to make things happen.

#BusinessDiscovery #CustomerCreation #CustomerGrowth #Company Building

Feel free to contact me at: or


  • Venture Architct Lead - Venture Builder (Rubik Ventures)
  • Founder (Bimo: Comunidad para rentar)
  • CEO & Co-Founder (Vetta -Startup Generator)
  • Strategist (Propelland)
  • Founder (Stealth Startup)


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