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Judy Lucas

Judy Lucas

Global Commercial Lead- Gene Therapy at Ultragenyx Pharmaceutical Inc.

San Francisco Bay Area

Judy is a dynamic marketing leader with exceptional skills at executing large product commercial launches. She has a proven track record in delivering strong demand generation programs to create revenue, profit & market share results. Through her extensive experience she has become a decisive leader adept at developing and coaching product managers to achieve peak performance

Key Accomplishments:

• Led a global, insights driven, consumer advertising and marketing team that drive business results by building a community, building brand love and generating demand.
• Focused the collective talents of a Marketing team to deliver products, programs and sales marketing plans to generate significant revenue.
• Collaborated with Research and Development, Operations, Sales and customers to effectively launch over 10 new medical device products through concept to market release.
• Led global marketing efforts in all regions of the world deploying programs in the US, Europe, Asia Pacific, Japan, Canada, and Latin America.

Key strengths include strong consumer advertising and brand strategy, converting consumer insights to create a compelling story, executing ROI focused campaigns that consistently exceed performance, team leadership, global business acumen, experienced in building consensus and presenting new initiatives to senior management.


Experience:

  • Global Brand Strategy Director (Ultragenyx Pharmaceutical Inc.)
  • Global Commercial Lead- Gene Therapy (Ultragenyx Pharmaceutical Inc.)
  • Americas Marketing Director (Medtronic Diabetes)
  • Marketing Director (Johnson & Johnson: Biosense Webster Division)
  • Cardiovascular Sales Specialist (Johnson & Johnson: Ethicion Surgical Division)
  • Global Director of Consumer Marketing (Medtronic Diabetes)
  • Group Product Director (Johnson & Johnson: Biosense Webster Division)
  • Product Director (Johnson & Johnson: Ethicon Surgical Division)
  • Global Commercial Lead: Crysvita (Ultragenyx Pharmaceutical Inc.)

Skills:

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