Improver

Julia Rakova

Vice President of Brand Marketing and Education | Growth Marketer | Speaker | Marketing Automation Evangelist | Author of books and publications

Moscow, Moscow

❤️ Passionate about Digital marketing and automation since my studies in MIT. Executive with 10+ years' experience in marketing, growth hacking and online education. Responsible for brand marketing and education in GetResponse marketing automation platform.

💡 Expert of Google and Sber, Russian Venture Company, VTB Bank, Otkrytie Bank, RBC business TV channel. Certified expert in content marketing and marketing automation.

🎤 Experienced public speaker who participated at the largest Russian events such as national project My Business Forum (around 100 000 participants, Digital Transformation forum (22 000 participants), Synergy Global and online forums. Online speaker who delivered/participated in hundreds of webinars and online conferences.

🎓 Expert of largest online education projects for entrepreneurs in Russia such as:
- Business Class with 700K participants (business-class.pro/trajectory/0ac52a766c05),
- Open Academy with 50K participant (academyopen.ru/module/attracting-clients)
- Transformation x10 (20K participants).
Expert and tutor at MaEd, SkillBox online university and City Business School.
Creator and author of educational courses in Russian GetResponse Academy (www.getresponse.ru/getresponse-academy).

👩‍💻 Ex-Head of Innovation Project Direction in Skolkovo Entrepreneurial Community who participated in largest federal and Moscow projects for innovation & startups support and education. These were Business Catalizator and GenerationS by RVC, StartUp Village, Microsoft & Mail.ru startup hackathons, Skolkovo Open University events and API Moscow Skolkovo launch.

🇷🇺 Expert and member of Russian Union of Industrialists and Entrepreneurs' Committee on International Cooperation and Digital Economy.

🖊 Author of books about growth hacking (synergymentor.ru/books/knigi-biznes-forumov/pognali-rukovodstvo-po-vyzhivaniyu-biznesa-155-grouskhakov/) and marketing automation (lp.getresponse.ru/ebook/). Author of 40+ articles published in leading RU digital media.

📱 Social media influencer with 50K+ followers. Blogger who writes for GetResponse Russian blog and vc.ru (vc.ru/u/219663-julia-rakova)

---

Experience:

• Project work: Marketing Director (Lead Generation) (EF English First)
• Community Director (Bookmate)
• Vice President of Brand Marketing and Education (GetResponse)
• Chief Commercial Officer (IT Startup Mind. Labs. (SaaS software startup))
• Head of Innovation Projects Direction (SKOLKOVO Entrepreneurial Community)

Skills:

• Crisis Management
• Customer Experience
• Business Strategy
• Management
• Start-ups
• Entrepreneurship
• Management Consulting
• Product Marketing
• Business Development
• Sales Management
• Marketing
• Digital Marketing
• Public Speaking
• Social Media Marketing
• New Business Development
• Brand Development
• Marketing Strategy
• Business Planning
• Strategy