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Juliana Barletta

Juliana Barletta

Founder da Doo Marketing Digital e do Canal @lives4marketing| Líder de Comunicação da Black Friday Org BR

Barueri, São Paulo

● Marketing executive with extensive experience (over 12 years) in Strategic Marketing, Digital Marketing, Experience and Relationship Marketing, B2B brand development for technology companies in the following sectors: distribution, integrator, automation channels, equipment rental and digital experiences.
● Extensive experience in Marketing, Internal Communication and Endomarketing gave the maturation, management, until the implementation of all processes and subsystems in the area, including CSC (Shared Service Center) for 8 companies and also for company mergers.
● Experience with leadership and team management, as well as jointly developing strategic planning in order to strengthen the brand, reposition the market and generate demand for different areas and businesses (SMB à Enterprise)
● Implementation of successful marketing projects, such as: channel program for resellers, channel service portal, marketing automation to increase engagement and sales, leadership forum, marketing center to support customized materials, training program and marketing training for channels.
● Planning and management of the marketing plan and cooperative funds for the main brands sold in the group of companies, such as: Cisco, Fortinet, VMWare, Zebra Technologies, Datalogic, Bluebird, Extreme, Dell, Chainway and Sunmi.
● Creation of ABM (Account Based Marketing) projects and demand generation to generate actions in all stages of the sales funnel.
● Specialist in the development and execution of events, forums, relationship trips and conferences.
● Ability and experience with productivity tools and methodologies, marketing automation, organization and planning such as: Responsys (Oracle) Runrunit, Mlabs, RD Station, Dynamize, Mailchimp, OKR, Ágile, Scrum and Desing Thinking.
● My favorite SOFT SKILLS are: Communication, Leadership, Teamwork, Flexibility


Experience:

  • Gerente de Marketing (Yep Solutions)
  • Gerente de Marketing (Grupo Ártico)
  • Gerente de Marketing (Go Ahead)
  • Gerente de Marketing (Prime Interway)
  • Founder (Doo Marketing Digital )

Skills:

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