Improver

Karen Breen

Vice President/VP of Marketing Strategy at Comcast ► Business Strategist ♦ Executive Coach ♦ Cultural Transformer

Manchester, New Hampshire

My name is Karen Breen & my professional passion is to connect people with product solutions through marketing communications. And I’m effective at driving that strategy end-to-end: translating research and analytics into approaches that build consideration, motivate purchase and cultivate an ongoing customer relationship. Strategic planning, marketing innovation and building new organizational competencies are at the core of my passion. My B2B and B2C marketing strategies solve real sales issues.

I am Vice President of Marketing Strategy driving customer acquisition, development and retention marketing strategy for Xfinity and Comcast Business for the Northeast Division of Comcast Cable. The pace of innovation in media and technology presents both challenge and opportunity, and I enjoy leveraging and evolving my strengths to seize that opportunity and contribute to the firm’s success.

Right now, I'm integrating outbound telemarketing into our targeted marketing strategies and completing certification as an executive coach.

Areas of expertise include...

Marketing

B2B/B2C Go-to-market Strategy ♦ Customer Acquisition, Development & Retention ♦ Database Marketing & CRM ♦ Marketing Research & Analytics ♦ Customer Lifecycle Management

…………...

Leadership

Business Planning ♦ Team Leadership & Development ♦ Competency Creation ♦ Organizational Development ♦ Change Management

…………...

Business Development

Sales Strategy ♦ Competitive Offense/Defense ♦ Customer Experience Integration ♦ Partnerships ♦
Sales Channel Synergy

---

Experience:

• Vice President, Marketing Strategy (Comcast Cable)
• Senior Director, Marketing (Monster)
• Director, Marketing Strategy (NEBS)

Skills: