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Karen Thong

Karen Thong

Digital commercialization | Customer Acquisition | Personal Banking | Digital Banking | Digital Marketing | Leadership

Hong Kong

An accomplished Sr. Digital Strategist offering 20+ years of experience leading digital commercialization, digital sales & marketing, customer acquisition, and team leadership operations for renowned consumer-facing brands, including Standard Chartered, HSBC, CIMB Group, Hong Leong Bank, Tune hotels Group and Omnicom Media Group.

With a strong growth and ownership mindset, proficient at taking the initiative and integrating digital transitions with pioneering innovations to help businesses reach new markets.

In her current role, Karen serves as ED, Head of Digital Sales, Personal Acquisition & Deepening at Standard Chartered Bank, where she aligns business strategy with digital commercialization to drive sales, customer acquisitions and product penetrations. She also developed and established a “Personal Segment” proposition and led the go-to-market launch. Moreover, by utilizing her up-to-date knowledge in groundbreaking technology, she integrated Martech and Adtech technologies to drive digital sales efficiency and optimize the marketing budgets.

She also spearheads the process of executing digital customer acquisition and retention strategy across Digital Channels, including Paid Media, Owned Media and Affiliate Marketing.
Her passion lies in influencing digital transformation by leveraging technology and talent while rewriting digital narratives, reinventing processes and boosting value.

She is recognized for demonstrating unparalleled excellence in:

• Digital Commercialization
• Digital Sales & Customer Acquisition
• Alliance Development
• Revenue Growth
• Strategic Planning
• Team Leadership
• Content Creation
• Product Strategy and Management
• Digital Marketing strategy


  • Head of Direct Media, Digital Banking (Hong Leong Bank Berhad)
  • Executive Director, Head Digital Sales, Personal Acquisition & Deepening (Standard Chartered Bank)
  • Head Of Digital Acquisition (HSBC Wealth and Personal Banking)
  • Head of Digital (PHD Worldwide)
  • Director Internet Strategies, Group Marketing & Communications (CIMB)


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