Improver

Kate Ross-Smith

Trade Marketing Manager at Impey Showers - Award winning Wetroom Manufacturer

Braunton, England

Globally experienced commercial marketer, with over 20 years launching and developing large international brands and developing global and local product strategies and ranges. Working within SME’s, Non-profits, Manufacturers, Consumer Durables, Technology, B2B and B2C markets.
Project manager and leader of some of the world’s iconic products, and international product launches into existing and new markets and customer sectors.
Travelled extensively, supporting distributors, suppliers, licensees, subsidiaries, wholesalers, retailers to grow sales, product ranges and customer LTV.

I’m also a Director for a CIC - Live Well in Braunton. The aim of LWIB is to connect people to the things they need in life. Whether they are vulnerable or need help navigating through life. Our vision is to build a stronger, happier and healthier community.


Strengths: Building great partnerships, Marketing Communications (Non/Digital); Copywriting for marketing and funding; Customer Segmentation & Customer Profiling; Content Management; Branding; Lead Generation; Brand development; Marketing Planning and Strategy; Retail POS, Account management; Product management; Online marketing planning; Social media and PR; Project Management.

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Experience:

• Project Co-ordinator (The Travel Chapter)
• Marketing Manager (Job share) (A-ware IM)
• Marketing Officer (Contract) (North Devon+)
• Trade Marketing Manager (Impey Showers - Award winning Wetroom Manufacturer)
• Marketing Services (Kate Ross-Smith)

Skills:

• Product Management
• Website development
• Brand Development
• PPC and SEO planning
• Copywriting
• Maketing Communications
• Product Development
• Online conversion optimisation
• Marketing Strategy
• Sales
• New Business Development
• Integrated Marketing
• Strategy
• Management
• Marketing
• Account Management