Founder and CEO at Axell @ Israel
female founder & marketing geek
I’m passionate about using technology to enrich people’s lives.
My background is in marketing. I have 20 years of advertising, digital, and marketing experience. In the early 2000s, when jeans were exclusively default male-only, I worked at Bartle Bogle Hegarty under advertising legend John Hegarty and launched Levi’s first ever female range for the Asian market in Japan.
More recently, I was Head of Social Media for the large utility company XLN where I grew the paid customer acquisition channels by 100x. I have also worked for brands including Unilever, Lynx, and Cathay Pacific.
Now, I’m combining my marketing tech-savvy with my love for dogs to build MUTTS - a supportive community for dog parents.