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Keefy Yap

Keefy Yap

female founder & marketing geek

London, England

I’m passionate about using technology to enrich people’s lives.

My background is in marketing. I have 20 years of advertising, digital, and marketing experience. In the early 2000s, when jeans were exclusively default male-only, I worked at Bartle Bogle Hegarty under advertising legend John Hegarty and launched Levi’s first ever female range for the Asian market in Japan.

More recently, I was Head of Social Media for the large utility company XLN where I grew the paid customer acquisition channels by 100x. I have also worked for brands including Unilever, Lynx, and Cathay Pacific.

Now, I’m combining my marketing tech-savvy with my love for dogs to build MUTTS - a supportive community for dog parents.


  • Founder / Gang Leader (Mutts)
  • Account Director - Digital Strategist (Asia Pacific) (Allegis Group)
  • Marketing Director (Santa Monica Talent)
  • Head - Paid Social Marketing / Demand Generation (XLN BUSINESS SERVICES)
  • Digital Marketing Strategist / Founder (STICKY RICE DIGITAL)


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