Improver

Kelly Bowerbank

Global editor, womanandhome.com at Future

London, England

A driven, enterprising editor and strategist with over 10 years’ experience within fashion and lifestyle media, working for a variety of prestigious brands including The Guardian, Time Inc, ASOS and Shortlist Media. Creative and analytical with a strong skill set that straddles content creation and strategy, audience development, e-commerce and website management. Hands-on experience building global, innovative, content-driven sites from concept to launch and beyond. Currently group digital editor of women’s lifestyle at TI Media (formerly Time Inc) overseeing 5 brands.

KEY SKILLS AND EXPERIENCE:
Audience development and engagement: Hands on experience growing readership quickly, increasing returning readers substantially, and engaging previously disengaged users.

Content curation and management: Devising and implementing editorial strategies, developing a range of popular, original and sticky content ideas. Editing, writing and commissioning.

SEO: Implementing organic traffic driving techniques that align with core brand strategies. Content optimisation, link-building tactics and identifying and targeting new areas of opportunity.

Newsletters: Optimising newsletter performance, increasing open rates, click through rates and subscriptions.

Social: Writing and rolling out strategies on relevant platforms, content planning, monitoring performance, reacting to algorithm changes.

Syndication: Excellent understanding of how to use syndicated content to enhance brand propositions.

International markets: Experienced at supporting brand teams in other countries and emerging markets.

Commercial: Developing commercial proposals and pitches including bespoke creative solutions.

Video: Devising and producing high-quality, on-brand videos that drive awareness and traffic.

Management: Experienced at nurturing and managing individuals and large teams, multiple projects and budgets.

Product management: Working with the developers to build new sites and move platforms.

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Experience:

• Global editor, womanandhome.com (Future)
• Editor and Digital Content Strategist (Freelance Consultant)
• Group Digital Editor, Women's Lifestyle (TI Media)
• Digital Editor, Women's Lifestyle (Time Inc. UK)
• Development Editor (ShortList Media Ltd)
• Deputy Editor, Never Underdressed (ShortList Media Ltd)
• Editor, womanandhome.com (Time Inc. UK)

Skills: