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Kelly Jones

Kelly Jones

Data-driven storyteller, CPG, Tech and Media

New York City Metropolitan Area

Researcher, marketer and writer with 15 years experience driving strategic growth for leading technology, media and CPG organizations through consumer-centric insights and marketing content. Co-author, Multi-Screen Marketing: The Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets and Mobile Phones (Wiley Publishing 2014). Demonstrated success in:

*Delivering actionable insights that drive business strategy across global and multi-national markets
*Managing high-performance teams
*Overseeing innovative qualitative and quantitative research methodologies
*Transforming complex data sets into simple, flexible frameworks
*Translating analytics, product and consumer research into differentiated value propositions, white papers, executive presentations and products
*Attaining executive buy-in within a complex global matrix environment; persistent and persuasive in driving recommendations forward
*Crafting memorable stories within a crowded digital environment
*Microsoft “High Potential” leadership program
*International keynote speaker


Experience:

  • Copywriter (Doubleday Direct/Bertelsmann)
  • Marketing Manager (Doubleday Direct/Bertelsmann)
  • Marketing Manager (HarperCollins Publishers)
  • Director, Consumer Insights, North American Beverages (PepsiCo)
  • Senior Director, Insights & Analytics (PepsiCo)
  • Director, Global Marketing Insights, AOL (Microsoft)
  • Head of Thought Leadership, Marketing Solutions Team (Microsoft Advertising)
  • Head of Thought Leadership and Product Insights (Microsoft)

Skills:

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