Improver

Kim Ann King

Cybersecurity Marketing Expert | Technology Marketing Consultant | Fractional Marketing Executive | Author | Freelance Writer

Boston, Massachusetts

I've helped create billions of dollars in market value for start-ups in cybersecurity, technology, and SaaS through strategic brand, demand, and enablement initiatives. In my corporate career, I successfully launched and helped build several Internet companies, including Akamai Technologies, Bit9 (now VMware Carbon Black), and SiteSpect.

I now offer that experience and expertise to my clients as a consultant -- helping them hone their messaging, reach new clients, and create momentum in the marketplace. I work as a fractional CMO offering go-to-market strategy, marketing strategy and execution, positioning and messaging, content strategy, creation, and marketing, and all related brand, demand, and enablement program planning and management.

I'm the author of “The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy,” published by Pearson Financial Times Press in May 2015, as well as numerous articles and blog posts on cybersecurity, artificial intelligence, e-commerce, marketing, and other technology and business topics.

Specialties: Go-To-Market Strategy, Marketing Strategy & Management, Positioning & Messaging, Content Strategy, Content Creation & Content Marketing, Integrated Marketing Programs & Campaigns, Demand Generation & Customer Acquisition Programs, Social Media Marketing, Executive Speechwriting, SEM & SEO, Creative Services Management, Public Relations Strategy and Execution, Media & Analyst Relations, Strategic Counsel

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Experience:

• Director of Marketing Communications (VMware Carbon Black (formerly Bit9))
• Chief Marketing Officer (SiteSpect, Inc.)
• Vice President of Marketing (Cygilant (formerly EiQ Networks))
• Founder | Managing Principal Consultant (New Leaf Communications)
• Author (Self-employed)

Skills: