Improver

Kimberly Watkins

Consultative Business Development Specialist

Atlanta Metropolitan Area

Digital and traditional media business development and business growth specialist with a strong commitment to evangelizing product offerings, sales growth and impeccable customer service. Extensive sales experience across all media - digital (including mobile, video, display, social, CPC, programmatic, email and paid search), broadcast and print.

I’m a strong prospector that enjoys integration of digital partnerships into traditional advertising and marketing plans to achieve multi-channel plans that successfully drive brand awareness, exceed performance metrics and increase revenue for customers.

Foundation in traditional media as a broadcast negotiator and planner at major WPP advertising agencies primarily handling automotive, QSR and telecommunications accounts followed by many years on the client side planning and negotiating in the alcohol / CPG / travel / credit and entertainment verticals.

Additional skills / keywords include: Digital marketing, digital sales, print sales, marketing sales, advertising sales, media planning, media buying, contract negotiation, media sales, prospecting, marketing, marketing strategy, management, leadership, customer service, social media, Microsoft Office, strong presentation skills, digital strategy, Google Ads, e-commerce, mobile, ppc, cpa, affiliate marketing, broadcast, teamwork, strategic planning, search engine optimization (SEO), search engine marketing (SEM), programmatic, lead generation, account management, cross platform integration, key accounts, event marketing, self-starter, digital specialist, business development, consultative sales, broadcast negotiation, media buyer, account management, OOH

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Experience:

• Director Of Business Development (Oversee.net)
• Market Manager (James G. Elliott Co., Inc.)
• Senior Business Development Manager, Programmatic and Display (Demand Media)
• Account Executive (Aflac)
• Senior Account Executive (CUMULUS MEDIA)

Skills: