Improver

Kirill Astashkin

Digital Brand Director at SberAuto, part of Sber ecosystem

Moscow, Moscow City

Marketing professional with more than 15 years of solid Digital and Brand marketing experience and proven track record of successful brand and product launches, relaunches and revamp initiatives for the leading Digital ecosystems, Telecom and multinational FMCG corporations - Sber, PepsiCo, AB InBev, JTI:
- Leading & couching the marketing & cross-functional teams
- Brand & product portfolio management, strategy development and implementation
- Knowledge of Russian market and worldwide best practices focused on very high competitive segments: digital, finance & fintech, telecom, FMCG (dairy, impulse products, beer, beverages and tobacco).
- Sound experience of TTL campaigns development with detailed expertise in all communication channels: Digital, ATL, BTL, PR CRM, E-commerce, web portal, Loyalty, In-store communication etc

Specialization: Marketing management & leadership for Digital ecosystems, Telecom, FMCG brands, services and products

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Experience:

• Deputy Chief Marketing Officer (Ingosstrakh)
• Brand Marketing Manager Baby Dairy category (Agusha) (PepsiCo)
• Marketing Director B2C, Russia (ПАО "Ростелеком")
• Executive Director at DomClick, part of Sber ecosystem (Sberbank)
• Senior Brand Manager, Klinskoe (Anheuser-Busch InBev)
• Head of Marketing, International Dairy Business (PepsiCo)
• Brand Director SberAuto, part of Sber ecosystem (Sberbank)

Skills:

• Strategy
• Strategic Planning
• Brand Equity
• Team Management
• Consumer Products
• Marketing
• Market Planning
• Brand Management
• Management
• Market Research
• Marketing Communications
• Market Analysis
• Forecasting
• New Business Development
• Merchandising
• Team Leadership
• Marketing Management
• Competitive Analysis
• Brand PR
• Product Development
• Retail
• Segmentation
• Product Launching
• Marketing Strategy
• Customer Insight
• Portfolio Management
• Brand Architecture
• Anti-crisis brand management
• Advertising
• Marketing Research
• P&L Management
• ATL & BTL development
• Packaging Development
• Shopper Marketing
• FMCG
• Building Brand Awareness
• Brand Development
• Pricing Strategy
• Digital Marketing
• Digital Strategy
• Integrated Marketing
• International Marketing
• Consumer Insights
• Budgeting
• Product Marketing
• Competitive Analysys