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Kirill Astashkin

Kirill Astashkin

Digital Brand Director at SberAuto, part of Sber ecosystem

Moscow, Moscow City

Marketing professional with more than 15 years of solid Digital and Brand marketing experience and proven track record of successful brand and product launches, relaunches and revamp initiatives for the leading Digital ecosystems, Telecom and multinational FMCG corporations - Sber, PepsiCo, AB InBev, JTI:
- Leading & couching the marketing & cross-functional teams
- Brand & product portfolio management, strategy development and implementation
- Knowledge of Russian market and worldwide best practices focused on very high competitive segments: digital, finance & fintech, telecom, FMCG (dairy, impulse products, beer, beverages and tobacco).
- Sound experience of TTL campaigns development with detailed expertise in all communication channels: Digital, ATL, BTL, PR CRM, E-commerce, web portal, Loyalty, In-store communication etc

Specialization: Marketing management & leadership for Digital ecosystems, Telecom, FMCG brands, services and products


Experience:

  • Deputy Chief Marketing Officer (Ingosstrakh)
  • Brand Marketing Manager Baby Dairy category (Agusha) (PepsiCo)
  • Marketing Director B2C, Russia (ПАО "Ростелеком")
  • Executive Director at DomClick, part of Sber ecosystem (Sberbank)
  • Senior Brand Manager, Klinskoe (Anheuser-Busch InBev)
  • Head of Marketing, International Dairy Business (PepsiCo)
  • Brand Director SberAuto, part of Sber ecosystem (Sberbank)

Skills:

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