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Kirsty Phillips

Kirsty Phillips

Chief Marketing Officer at Be Intelligent

Christchurch, Canterbury

Accomplished executive leader and senior marketer with over 15 years experience and a track record of providing sound strategic vision with outstanding commercial results. Passionate and highly driven, I excel in a fast-paced environment and thrive on challenge. I am commercially astute, have experience in setting brand strategy to drive overall company direction and am adept at budget management.

I provide creative, and effective leadership, successfully managing teams of skilled direct reports, cross functional project teams and agency partners. I am a strong team player with a naturally collaborative approach and a flair for stakeholder management who thrives on encouraging others to excel.

My experience extends across all elements of the marketing and communications functions, including strategic planning; customer insights/research; new product development; brand/product management; crisis communications; media management, iwi engagement and event planning/management.

I have extensive experience in brand identity development and integrated campaign development with a strong focus on digital marketing. My industry experience includes FMCG, Retail and Services and I am competent in both consumer and B2B marketing. I also have project management experience having headed up a number of significant multi-disciplinary projects.


  • Board Member (Aoraki Mackenzie International Dark Sky Reserve Board)
  • Board Member (BYATA Backpacker Youth and Adventure Tourism Association)
  • General Manager Marketing, Communications & Customer Experience (Ngai Tahu Tourism Limited)
  • Head of Customer Experience (Lotto NZ)
  • Chief Marketing Officer at Be Intelligent (Be Intelligent)
  • Marketing Director (Be Intelligent)


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