Improver

Latraviette D. Smith-Wilson

Chief Marketing & Equity Officer - Building Brands, Investing in Communities, Enhancing Lives

New York, New York

Snapshot: Trusted leader. Purpose-driven. Valued partner. Entrepreneurial. Experienced strategist. Savvy. Sought-after advisor. Inspiring. Global citizen. Culturally competent.

Latraviette Smith-Wilson is a C-level executive with global experience in corporate, brand, and non-profit marketing and communications strategy, storytelling and cross-cultural competency. For more than 20 years, she has established a track record of building and growing businesses by developing internal and external programs that drive engagement, influence behavior (sharing, purchase, advocacy), build/enhance reputation, grow mind and heart share, engage key markets and utilize inclusion strategies that drive business goals. Recognition includes Black Enterprise’s “Next Generation: Women of Power”; Café Mocha’s “Celebrating Women: Powerhouse Award” for Outstanding Leadership in Business; and being named in Forbes among Black Women Leaders to Follow.

• Agency, corporate and newsroom experience.

• Areas of Excellence: Integrated marketing strategy, brand architecture & identity, content creation/message development, digital/social media, executive communications, issues/crisis management, public affairs, media relations & training, business/product launches, business development, P&L management, team development, strategic partnerships, experiential marketing, CSR/corporate citizenship, talent/influencer marketing, M&A/integration/restructuring, change management, research/insights

• Sector experience: CPG/beauty, financial, pharmaceutical/healthcare, food & beverage, media, higher education, sports, retail, non-profit, and the arts.

• Track record of creating marketing programs (creative, content, experience) that engage stakeholders across delivery channels – building, reinforcing or re-engineering corporate and brand image and relationships to enhance reputation, grow market share and penetrate new audiences.

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Experience:

• Chief Strategy & Engagement Officer (Essence Communications Inc.)
• Senior Vice President, Communications & Strategy (Sundial Brands)
• Chief Communications & Strategy Officer (Essence Ventures)
• Senior Advisor to the President & CEO (National Urban League)
• Chief Marketing & Equity Officer (Horizon Media)

Skills: