Improver

Lauren Barnes

Business Director at M&C Saatchi World Services focussing in behaviour change.

London, England

A passionate communicator, I am a driven, collaborative and creative individual with high professional standards and a thirst for making positive change.

I have had a diverse career that started in creative brand partnerships, generating award winning content and launching media firsts for a number of global clients. Excited by a challenge I uprooted from London to Sydney, and from media owner to advertising agency as a strategically driven suit (hiking volcanoes, swimming with sharks and cycling death road on the way).

I thrive under difficult situations and never undertake anything half hearted. I've lead teams on global, iconic brands, as well as small local ones, launching integrated creative campaigns, including NPD, rebranding, sustainability initiatives and global partnerships across TV, Digital, OOH, Social and Print. Each of these has provided me with a breadth of experience, not only with varying sectors, but also ranging across B2B and B2C, requiring understanding of very different audiences, channels and ways to communicate. 

I have been actively involved in cultural change initiatives, such as the industry wide ambition to “Change the face" of Advertising, which pioneers better inclusivity in Australia, volunteering in the marketing department of Sydney's Peace Foundation, and dedicating my time to Australian Refugee Volunteer program to help with community integration.

Now back in Europe, I am excited to combine my breadth of professional experience with my ambitions to have a positive impact.

If you want to know more, please get in touch, you'll find me at laurenjbarnes@gmail.com.

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Experience:

• Senior Account Director (M&C Saatchi World Services)
• Business Director (M&C Saatchi World Services)
• Senior Account Director (Ogilvy)
• Freelance Brand Partnerships Lead (VICE Media)
• Account Director (McCann)
• Client services (BMF Australia)

Skills: