Improver

Lidia McShane

MSc | Strategy, Branding, Marketing | Innovations scouting & visionary | FoodTech, FMCG, Retail projects | Mediator

Moscow, Moscow

Consulting, training and project works in food FMCG & FoodTech & Retail companies. Non-executive director and advisor. Business mediation. My expertise in strategy, branding, acceleration startups. Healthy food growth and sustainable business development.

---

Experience:

• Wellness Concept Director (Торговый дом Перекресток)
• Wellness concept brand manager (Азбука Вкуса)
• CEO (MART LLC)
• Non Executive Director (G8Low )
• CEO (MIRA LLC)

Skills:

• Advisory Boards
• Health & Wellness
• Sustainable Management
• Expert Advisor
• Digital Innovation
• Sustainable Business Strategies
• Marketing Strategy
• Product Innovation
• Future Trends
• Food Industry
• Branding
• Sustainable Development
• Innovation Consulting
• Start-up Consulting
• Innovation Development
• Entrepreneurship
• Start-ups Management
• Innovation Management
• Retail Marketing
• Market Research
• Troubleshooting
• Business Innovation
• Futures Thinking
• Online Retail
• New Business Development
• Early-stage Startups
• FMCG
• Food Manufacturing
• Product Development
• Start-up Ventures
• Business Development
• Research
• Startup Development
• Independent Thinking
• Strategic Visionary
• TRIZ
• Creative Strategy
• Mediation