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Liz Griffin

Liz Griffin

Associate Director, International Marketing and Recruitment at Australian Catholic University

North Sydney, New South Wales

As part of ACU’s Global and Education Pathways Senior Leadership Team, I am responsible for all aspects of global marketing, engagement and recruitment for ACU. Within my portfolio, I currently manage strategic and operational aspects of international marketing including market identification and development, market entry strategy, student recruitment, acquisition and conversion management, brand development, market intelligence, and development of integrated communications strategies, including digital and print based communications.

I have extensive leadership experience and strategy development expertise built across over 20 years of experience in higher education marketing management in both Australia and the UK. I have a strong commitment to personal learning and growth and hold a a Professional Postgraduate Diploma in Marketing from the Chartered Institute of Marketing (UK) and a Global MBA candidate. Areas of specialty include leadership and strategy development, marketing planning, market intelligence, stakeholder relations and integrated communications management.


  • Manager, Marketing and International Programs (Macquarie University)
  • Marketing Officer (Durham University)
  • Associate Director, International Marketing and Recruitment (Australian Catholic University)


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