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Lucy Lin

Lucy Lin

Head of Marketing | Innovation, AI & Blockchain | Advisory Board Member | Diversity & Inclusion | Speaker & Writer

Sydney, New South Wales

I am a strategic marketing advisor and I help entrepreneurs, scaling businesses, and established companies navigate through business growth, digital transformation and go-to-market strategies. I am passionate about the customer, emerging technologies and encouraging companies to think globally and outside the box.

I work in partnership with organisations that are launching new products, entering into a new market, or setting up a new department, and I specialise in market research, product launches, target audience messaging, positioning, funding, market entry and international expansion engagements. With an extensive marketing background (American Express, Qantas Airways, HERE Technologies, Linklaters Law), I am also a two times founder with an award-winning mobile app and a global marketing consultancy.

I work best when I am problem-solving on new digital transformation initiatives, talking about the latest emerging technologies & trends, and contemplating how innovation affects our personal and professional lives.

I am a global citizen and I deeply understand the international audience and landscape having worked in Australia, Canada, Japan, Taiwan, and the UK. I believe in diversity, I am a proud woman in tech, and I bring fresh thinking and alternative ideas to any board and team.

An advocate for education, I hold a Master of Commerce (majoring in Marketing and Strategic Management), a Communications undergraduate degree, I was the past President of the University of Sydney Business School Alumni Network, and I am currently a Branch Executive (Advisory Board Member) of the Australian Computer Society (ACS).

To get in touch with me, please visit:


Passion projects that I am involved in:
--> Marketing expert for advisory boards: Advisory Board Member at the Australian Computer Society (ACS)
--> Female funding and investment: Activator/Investor at SheEO
--> Emerging technologies: Sydney Lead at Women in Blockchain
--> Arts & Culture: Executive Manager, Corporate Development at Australian World Orchestra


  • Head Of Marketing (AlayaCare)
  • Founder / CMO / Innovation, Blockchain & AI Marketing (Forestlyn)
  • Executive Manager, Corporate Development (Australian World Orchestra)
  • President, Business Alumni Network (The University of Sydney Business School)
  • Branch Executive (Advisory Board Member) (ACS (Australian Computer Society))


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