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Magda Pivo-Sulewski

Magda Pivo-Sulewski

Vice President | Strategist | Digital | Growth

Greater Hartford

An expert in using integrated marketing, analytics, brand positioning, and team leadership to propel brands and products for sustainable and profitable growth.

- Leadership roles in start-ups and Fortune 50; verticals Healthcare, Finance, MedTech, and Insurance driving business growth for B2B and B2C customers
- Marketing strategy and go-to-market planning encompassing audiences and personas, competitive environment, timelines, and media channels
- Driving performance via identifying and fine-tuning media-mix as well as optimization strategies
Creating and driving brand identity, architecture message map, asset development, and personalization
Business transformation and implementing new technologies
- Digital and traditional marketing channels expert including SEM, display programmatic, CTV, geo-fencing, email
- Performance analysis using KPIs that matter to business goals CPA/CLV/CPL
- Building and inspiring teams resulting in increased efficiency and higher engagement


Experience:

  • VP Digital Marketing (Webster Bank)
  • VOD Lead (Comcast)
  • Integrated Marketing Campaigns (Aetna)
  • Founder/Chief Digital Officer (The Pivo Group)
  • Vice President Marketing (100Plus)

Skills:

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