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Marco Foelz, MBA

Marco Foelz, MBA

Pipeline Builder | SaaS Specialist | Demand Generator | ABM Expert | Full Funnel Marketing Strategist

San Jose, California

Passionate about IT transformation and part of a team on the forefront of leveraging traditional and digital technologies to impact customer’s needs across the entire customer lifecycle including land and expand, product adoption, sales acceleration and more. Thrive on using leading edge marketing capabilities in new and traditional ways to develop GTM (Go-to-Market) strategies to drive marketing awareness and demand.

Intimate understanding of customer business challenges and knowing how to address those needs with a marketing strategy leveraging internal and external teams/agencies. Responsible for partnering with key stakeholders to determine the right mix of programs (digital, online & face to face events, and email) to achieve business objectives. Develop innovative ways to engage partner marketing teams and the partner ecosystems to run complementary marketing programs. Deep expertise in running successful integrated marketing campaigns in a matrixed environment.

Interact with sales, field/partner marketing, program managers, agencies, product marketing managers, corporate marketing, systems engineering, and others. Strong customer viewpoint, business acumen and integrated marketing expertise. Comfortable in a fast pace environment and a strong desire to grow skills and responsibilities and impact business objectives.

Exceptional academic qualifications, including an MBA with concentration in Global Marketing Management from Fresno Pacific University.

Specialties:
Marketing, Advertising, Content Development, Digital Marketing, Employee Experience, Internal Communications, External Communications, Executive Communications, Public Relations, Analyst Relations, Audience- based marketing (partner, CIO, IT practitioner), Globalization, Agency, Relationship Management, Program Management, Project Management, Web Marketing, Customer References.


Experience:

  • Digital Marketing Consultant (Volunteer) (Sustainable Silicon Valley)
  • Player Development Specialist (USTA Northern California)
  • Marketing Specialist (VMware)
  • Marketing Manager (VMware)
  • Digital Marketing Manager (Eagle Fustar Tennis Academy)
  • Tennis Professional (Eagle Fustar Tennis Academy)

Skills:

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